Through the publication of a book, Urbaser seeks to publicize the meaning of the 3Rs (reduce, reuse and recycle) and enhance the value of the activity carried out daily by thousands of people linked to urban cleaning.

February 2020, web copy

Urbaser, a global environmental company, that has the objective of promoting environmental awareness among children, has encouraged the creation of a book that seeks to involve children in the importance of keeping cities clean.

This educational resource, aimed at schools throughout the national territory, has been developed so that in a didactic way children between 7 and 12 years of age, know their role in caring for our environment, the meaning of 3R ( reduce, reuse and recycle) and the activity carried out daily by people linked to the maintenance and cleaning of urban spaces.

Under the title “Trash, the garbage monster”, this free publication, which comes in digital format, seeks that the students themselves explain what they have learned and why it is necessary to keep the cities clean. The book is available in five languages: Spanish, Catalan, Galician, English and French.

Laura Galindo, director of Corporate Social Responsibility (CSR) of Urbaser has highlighted the informative nature of the publication and the importance of educating in recycling from an early age. “With this book we reach the smallest so that, from an early age, they develop the habit of recycling at home and at school and so, when they are older, they become citizens fully committed to our environment,” Galindo said.


Commitment to promote environmental awareness

Within the framework of its Corporate Social Responsibility policy, Urbaser carries out an important environmental awareness work in the spaces in which it operates. Focusing on the importance of managing waste as well as respecting and caring for the environment.

A sample of this is the Artigas-Arraiz classroom, an environmental education center specialized on waste, located in Vizcaya that develops actions aimed at schools as well as entities, associations and the general population to achieve forms of responsible consumption. With 8,521 visits in 21 months in 2018 it has become a benchmark raising awareness about waste management, the divulgation on forms of responsible consumption, knowledge of the environmental impact of the waste generated and the promotion in a change of attitudes that help reduce, reuse and recycle the waste we generate in homes.

Dedicated to society, Urbaser is committed to new opportunities and quality employment that favors those opportunities for people who are in a situation of vulnerability and which belong to a group at risk of social exclusion. Therefore, it has established alliances and commitments with foundations, employment centers and specialized insertion companies that contribute to making Urbaser’s commitments real.